01Profession
What does a digital marketer do?
A digital marketer connects the business task, audience, offer, channels and data. The work begins before opening an ad account.
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Questions that need a clear answer
I write about marketing, SEO, GEO and AI so the reader can make a better decision rather than merely remember a new term.
Short answer.
Each article answers one question, gives a direct conclusion and separates established principles from my professional perspective.
02GEO
What is GEO without inflated promises?
GEO helps make content understandable for generative search, but it does not replace quality, authorship, indexing or core SEO.
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Why will SEO not disappear because of AI search?
AI search changes the form of the answer but still depends on accessible, clear and useful web content.
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