Task
I define the goal, audience, constraints and quality criteria myself.
AI IN MY WORK
How I use AI
ChatGPT, Grok, Postmypost AI and visual and video tools are part of the process, not a replacement for professional judgement.
Short answer.
AI helps me research faster, explore options and assemble a draft. I define the task and criteria, make the selection, verify facts and complete the final edit.
PROCESS
Where automation ends and responsibility begins
Defined by me
Options
I use AI to explore directions, structures, drafts and visual ideas.
Verification
I verify facts, remove generic phrasing and check tone and alignment with the task.
Final
I edit the copy, visual or video and make the publishing decision.
APPLICATIONS
What I use AI for
Research
Gather research directions, questions and alternative viewpoints.
Content
Explore structure, angle and publishing format options.
Copywriting
Generate drafts and options, then rewrite them for the task and tone of voice.
Visuals
Create a concept, reference or individual visual asset.
Video
Develop the story, script, shots and editing ideas.
Analysis
Organise data and identify questions that have not yet been asked.
BOUNDARIES
What AI does not decide for me
I do not delegate
- understanding the business task
- ethical and professional decisions
- fact and source checking
- final responsibility
I always verify
- accuracy and relevance
- logic and causal relationships
- alignment with the brand voice
- value for the specific audience