I cannot control
- platform algorithms
- the market and competitors
- each person's behaviour
- results before testing a hypothesis
ABOUT ME
About
I am Alla Neljas – a digital marketer, SMM specialist and copywriter. I combine strategy, content, copy, websites and basic analytics.
WHY MARKETING
Changing careers was a choice, not an escape
Before marketing, I worked as a CNC operator. Manufacturing taught me what no fashionable tool can replace: attention, discipline and responsibility for accuracy.
A CNC operator's result depends on sequence: understand the drawing, set up the process, notice deviations and inspect the finished part. A task is not solved simply because the machine is running.
Later I began transitioning into digital marketing and completed specialist training. I was drawn to the same logic: see the whole system, understand the inputs and not confuse a completed action with a useful result.
I continue learning every day: mastering AI tools and studying SEO, GEO and new ways of working with information.
MY APPROACH
Be responsible for everything that depends on me
“I cannot control algorithms, the market or people's behaviour. But I can be responsible for everything that depends on me.”
I can be responsible for
- understanding the business and audience
- the quality of analysis and copy
- the reasoning behind a decision
- checking facts and conclusions
How I work
Context
I clarify the task, constraints, audience and source data.
Logic
I formulate a hypothesis and explain why I chose this approach.
Execution
I create copy, content, a page or advertising asset.
Verification
I check facts, quality, data and alignment with the task.
EDUCATION
Core training completed. Development continues.
SKILLBOX · 2025–2026
Digital Marketer from Scratch
Course completed and final project accepted.SKILLBOX · 2025–2026
SMM Specialist from Scratch 3.0
Course completed and final assignment accepted.SKILLBOX · DIPLOMA