ANAlla Neljas
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PROJECTS AND CASES

My projects and cases

Client work comes first, followed by learning and self-directed projects. Each case shows the task, my contribution, materials and an honest outcome.

Work for a real client

AVK Solutions

SMM strategy for an independent real estate agent in Estonia

PROJECT QUESTION

How can a real estate agent's marketing be clear and built on trust?

Real estate agent Vlada Niitmets's page on the AVK Solutions website
AVK Solutions · real estate agent Vlada Niitmets's page

Task

Find a meaningful difference from similar competitor pages and turn the specialist's experience into consistent communication.

What I did

  • audited the website, Facebook and Instagram
  • analysed competitors and the audience in Estonia
  • developed the “honest real estate agent” positioning through specific value
  • prepared the tone of voice, content pillars and content plan
  • proposed Reels ideas, a media plan and an enquiry journey
EVIDENCE

A screenshot of the client's page, audit, SMM strategy, content plan, media plan and direct client feedback.

Outcome

Vlada said the work helped her understand the next steps and see a clear promotion plan.

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Website for a real client

Tindi Plekk

Tattoo artist website and a quick path to consultation

Website and chatbot temporarily paused at the client's request
PROJECT QUESTION

How can the artist's work be shown without losing enquiries to long response times?

Tindi Plekk tattoo artist website home screen
Tindi Plekk · website home screen
Tattoo artist work gallery on the Tindi Plekk website
Artist's work gallery
Contact form on the Tindi Plekk website
Enquiry journey · contact form

Task

The original page offered little information about the artist and their work, and replies could take several days. Visitors needed enough information to decide independently and a fast first response, including for overnight enquiries.

What I did

  • planned the page structure and navigation
  • added a work portfolio and detailed information about the artist
  • planned Estonian, Russian and English site versions
  • set up a contact form and chatbot for a quick initial response
  • made a free consultation the clear first step for the client
EVIDENCE

Three website screenshots: home screen, gallery and enquiry form; a chatbot and three language versions were also configured.

Outcome

A clear path was created from discovering the artist's work to a free consultation. The website and chatbot are currently paused at the client's request.

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Comprehensive learning project

Soonlu

Marketing an anatomical pillow brand

PROJECT QUESTION

How can a complete marketing journey be built for a new product?

Soonlu logo on a blue background for the VK community
Soonlu · branded VK community card
Soonlu advertising card with anatomical pillows
Product card · Soonlu anatomical pillows
Soonlu information card on choosing a pillow for a sleeping position
Educational content · choosing a pillow for your sleeping position

Task

Connect audience research, positioning, the website, advertising, SEO and analytics into one coherent project.

What I did

  • identified four audience segments and described their motivations
  • defined positioning, offers and key messages
  • created a landing page with an enquiry form and basic SEO
  • prepared groups and ads for VK Advertising
  • assembled the semantic core and UTM logic and connected GA4
EVIDENCE

Three examples of visual materials, a landing page, advertising structure, semantic core, UTM logic and an accepted final assignment.

Outcome

A complete digital-marketing learning project was assembled and finished. The final assignment was accepted. Advertising was not launched.

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Personal practice

Personal blog

Marketing, content and observations on the digital environment

PROJECT QUESTION

How can marketing be explained in simple, lively language?

Alla's personal blog profile with short videos on marketing, animals and daily life
Personal blog · short videos and format experiments
Alla Neljas's Facebook profile
Facebook · profile and posts
30-day Facebook professional mode statistics
Facebook · 30-day content insights
Frame from a street-interview-style short video
Short-form video · interview format

Task

Test formats and develop my own voice through copy and short-form video.

What I did

  • choose the topic and angle
  • write the copy or script
  • create the visual, cover and edit
  • analyse audience response and refine the approach
EVIDENCE

Profile, posts, Facebook professional-mode statistics and an example of a short interview-format video.

Outcome

The blog remains a space for practice, observation and developing my professional voice.

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Experiments and practice

AI projects

Copy, visuals and short videos with AI

PROJECT QUESTION

How can AI be used without handing over professional judgement?

AI-created scene in the African savannah with a woman, dog and cat
AI project · protagonist with pets in the African savannah

Task

Speed up selected stages while keeping the task, selection, verification and final responsibility with a person.

What I did

  • define the task and outcome criteria
  • create prompts and concept options
  • verify facts, logic and alignment with the task
  • refine the copy, visual and edit manually
EVIDENCE

Completed visuals and videos, scripts, prompts and stages of manual refinement after generation.

Outcome

AI is used as a working tool; the idea, decision and quality control remain part of my work.

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