Search Engine Optimization
Technical accessibility, search intent, useful content, internal structure, links and search visibility measurement.
SEO · GEO · AI SEARCH
What is GEO and why is SEO not disappearing?
GEO is not magical markup for appearing in ChatGPT. It is work on clarity, evidence and content structure in the world of generative search.
Short answer.
SEO provides accessibility, indexing and relevance. GEO makes entities, answers, authorship and sources clearer to generative interfaces. In practice, they complement each other.
Generative Engine Optimization
Presenting information so a generative system can understand the entity, extract the answer, identify the source and avoid inventing missing facts.
IMPORTANT NOTE
GEO does not guarantee citation
Neither Schema.org, an FAQ nor a special file can force an AI system to choose a page as a source.
Google states that its AI search features require no separate mandatory optimisation or special Schema.org markup. The foundation remains an indexable page, useful original content and compliance with search rules.
On this site, GEO therefore means discipline rather than a hack: one question per page, a direct answer, clear entities, JSON-LD matching visible content, honest authorship and links to primary sources.
IMPLEMENTATION
How this site is prepared
Semantic HTML
main, header, nav, section, article, aside and footer convey the role of the content.
H1–H3 hierarchy
Each page has one main question; subheadings develop it step by step.
Clear URLs
/about, /skills, /projects, /ai, /seo-geo and /blog are understandable without explanation.
Direct answers
Each key page starts with a short answer that does not require assembling meaning across paragraphs.
JSON-LD
Person, WebSite, ProfilePage, BreadcrumbList, CollectionPage, Article and FAQPage describe visible content only.
Internal linking
Each page leads to the next logical question and does not remain isolated.
Technical foundation
Canonical, sitemap.xml, robots.txt, Open Graph, alt text and responsive markup are prepared.
Honesty
There are no hidden keywords, invented testimonials, metrics or promises of automatic inclusion in AI answers.
DESIGN WITH REASONS
Why the site looks this way
This section is for readers interested in the reasoning behind decisions. It does not interrupt project browsing on the home page.
Neutral palette
- Why
- So the design does not compete with the content.
- For people
- Less visual noise and more comfortable reading.
- For search and AI
- Colour does not replace meaning: the main information remains in text and markup.
Direct wording
- Why
- An employer needs to understand the specialist quickly, not read advertising slogans.
- For people
- Profession, skills and projects are clear without decoding.
- For search and AI
- Unambiguous entities and answers reduce the risk of misinterpretation.
Separate pages
- Why
- Skills, projects and articles need different levels of depth.
- For people
- Readers can go straight to the information they need.
- For search and AI
- Clear URLs, headings and relationships create an understandable site map.
Honest limitations
- Why
- A hypothesis and a commercial result are not the same thing.
- For people
- It is clear what was actually completed and verified.
- For search and AI
- Structured data matches the visible content.
SOURCES
What the approach is based on
- Google Search Central: AI features and your website ↗
Official requirements for visibility in AI Overviews and AI Mode.
- Google: structured data guidelines ↗
Markup must accurately reflect visible content and must not mislead.
- Schema.org vocabulary ↗
A vocabulary of entities and relationships for structured data.
- Bing Webmaster: AI Performance ↗
Measuring site mentions and citations in Microsoft's AI answers.