SKILLS
Digital marketing, SMM, copywriting and AI skills with an honestly stated level of practical experience.
I can analyse a business challenge, develop a strategy, prepare content and copy, create a simple landing page, plan advertising and measurement, and use AI to support research and content creation.
FOUR AREAS
I research the product, audience and competitors, define positioning and connect promotion channels to the task.
I plan a brand's social presence as a system – from each channel's role to a specific post.
I write clearly, specifically and without pressure. Meaning and logic matter more than bold claims.
I use AI for research, ideas, copy, visuals and video while keeping selection, verification and final decisions in my hands.
TASKS
I do not promise results before launch and validation. I take responsibility for the quality of analysis, decisions and execution.
Task, audience and competitor analysis; positioning; offers; customer journey; hypotheses and media plan.
Content strategy, pillars, publishing plans, posts, Stories, Reels, scripts and visual system.
Landing pages, articles, posts, advertising, headlines, calls to action, editing and simplifying complex ideas.
Campaign structure, segments, messages, creative ideas, budget and basic work with Meta Ads and VK Advertising.
Structure, copy, navigation and landing page production in Tilda and Wix.
Keyword research, search intent, page titles and meta descriptions, heading structure, internal links and basic technical checks.
GA4, UTM tags, reach, CTR, CPC, conversion, metric comparison and careful conclusions without overclaiming.
Research, idea options, drafts, visuals and videos with mandatory checking of facts, tone and output.
TOOLS
I choose tools for the task. A software name does not replace understanding the process.
Level. Meta Ads, VK Advertising and Google Analytics 4 – learning practice and basic working proficiency. AI speeds up some stages, but I verify the facts, meaning and final quality myself.