An AI answer does not come from nowhere
A generative system can assemble an answer from several sources, but those sources must first be discovered, understood and evaluated. Technical accessibility, page quality and relevance remain the foundation.
SEO and GEO address different parts of the same task
SEOGEO emphasis
Crawling and indexingAvailability for extraction
Search intentDirect answer to the question
Page structureClear entities and relationships
Authority and linksAuthorship and verifiable sources
Rankings and clicksMentions and citations
Practical workflow
- Make the page technically accessible and indexable.
- Answer the real question better than generic summaries do.
- Name the author, context and limits of the claims.
- Add structured data that matches the text.
- Link the material to other useful pages.
- Measure regular search visibility and AI citations where available.